…or Stuff You Should Know Before Reading This Blog
First, a quick history lesson: In 2009, the FTC began requiring bloggers to disclose whenever they received payment or free products from advertisers or sponsors. Back before the FTC ruling, transparency was not required, which means that readers didn’t necessarily know whether a blogger genuinely loved a product or if their recommendation had been influenced by a sponsor or advertiser.
All of that changed in 2009, and again in 2013 when the guidelines were updated. Bloggers are now required to disclose their relationships with brands – this helps to eliminate the possibility of hidden interests or unspoken biases. In other words, it helps YOU, the reader, know that you’re getting the real deal from bloggers like me.
So what does that mean for me & this blog?
It means that I’m required by the Federal Trade Commission’s 16 CFR, Part 255 to tell you a bunch of stuff. I’ll list those things in detail for you here. You’ll probably notice some of them when you read my posts too.
And what does that mean for you?
It means that you will always know when I’ve earned money or received a free product via this blog. It means that you will be able to easily tell the difference between a paid advertisement and a product endorsement. And most importantly, it means that I will only recommend products or services that I believe in, use myself, and/or would recommend to my own mom.
Here’s what else it means.
Mommy Runs It does not collect any personal information about its visitors except that which they provide voluntarily when leaving comments, entering giveaways, or subscribing for blog updates. This information will never be disclosed to others for any purpose – period.
This blog is a personal blog written and edited by me. I am not a doctor, nor do I play one on the internet. All content provided on this blog is for informational purposes only; please use your own discretion before making any decisions based on anything that you read here. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer or provider. Guest writers may have different opinions than mine, and their opinions are their own.
I may accept free product samples, gift cards, cash, or other forms of sponsorship to review a product or host a giveaway. That content, advertising space, or post will always be clearly identified as paid or sponsored content. I will always do my best to give you my honest opinion and assessment of all the products that are submitted to me. I reserve the right to opt out of publishing a review if I do not feel that I can be fair about my opinion.
Please note that on occasion, I may publish a post that provides information about a particular product, event, or service. This is not the equivalent of an endorsement. I will clearly and specifically state when I am personally recommending a product to you.
Some of the posts on Mommy Runs It include “affiliate links.” This means that if you click on the link and purchase the item, I will receive a small affiliate commission. This will not affect your purchase in any way. The little bit of money I earn helps to keep this blog running, so I greatly appreciate your support.
Mommy Runs It allows third party companies to serve ads and/or collect certain anonymous information from visitors to this website. These companies may use non-personally identifiable information (e.g. click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice visit the NAI at http://www.networkadvertising.org. To opt-out of this type of advertising, you can visit http://www.aboutads.info/choices.
Got all that?
I’ve disclosed the above in accordance with the Federal Trade Commission’s 16 CFR, Part 255. If you want more information (and have a little bit of time), you can read the entire “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Questions about any of this? Contact me HERE or via email at Sharon at MommyRunsIt dot com.